Cookie Policy
Last updated: March 11, 2026
SmarterSenior is operated by RBP Corp, a C-Corporation incorporated in the State of Delaware, with its registered address at 251 Little Falls Drive, Wilmington, Delaware 19808, USA. This Cookie Policy explains what cookies are, which cookies we use on smarter-senior.com, and how you can manage your preferences.
1. What Are Cookies?
Cookies are small text files that a website places on your device (computer, tablet, or mobile phone) when you visit. They allow the site to remember your actions and preferences over a period of time, so you do not have to re-enter certain information each time you return.
Similar technologies such as web beacons, pixels, and local storage may be used alongside cookies for the same purposes. This policy covers all of these technologies collectively.
2. Essential Cookies
Essential cookies are required for the website to function correctly. They cannot be disabled, as the site will not operate properly without them. These cookies do not collect any personally identifiable information and are never used for marketing.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| __session | SmarterSenior | Maintains your session state during your visit (form progress, page navigation). | Session |
| cookie_consent | SmarterSenior | Stores your cookie consent preferences so the banner is not displayed on every visit. | 12 months |
| __cf_bm | Cloudflare | Bot management and security. Distinguishes between humans and automated traffic. | 30 minutes |
3. Analytics Cookies
Analytics cookies help us understand how visitors interact with our website. The data collected is aggregated and used to improve site performance and user experience. These cookies do not directly identify individual users.
| Provider | Tool | Purpose | Duration |
|---|---|---|---|
| Vercel Inc. | Vercel Analytics | Measures page views, referral sources, and basic performance metrics. Privacy-friendly, no cross-site tracking. | Session / 24h |
| Mixpanel Inc. | Mixpanel | Event-level analytics tracking form steps, user interactions, and funnel completion to improve our matching flow. | 12 months |
Vercel Analytics is designed to be privacy-preserving and does not use persistent cross-site cookies. Mixpanel data is stored in the United States and is subject to Mixpanel’s data processing terms.
4. Advertising Cookies
Advertising cookies allow us to measure the effectiveness of our marketing campaigns and to deliver relevant ads to people who have visited our site on third-party platforms. These cookies may be set by our advertising partners and may track your browsing activity across other websites.
| Provider | Tool | Purpose | Duration |
|---|---|---|---|
| Meta Platforms Inc. | Meta Pixel (Facebook/Instagram) | Tracks conversions from Facebook and Instagram ads, enables retargeting, and measures campaign performance. | 90 days |
The Meta Pixel transmits certain event data (such as page views and form submissions) to Meta Platforms Inc. (Menlo Park, CA, USA). Under CCPA, this data sharing may constitute a “sale” or “sharing” of personal information for cross-contextual advertising. You can opt out at any time using the methods described in Section 6 below or by visiting our Do Not Sell My Personal Information page.
5. CCPA and Cookie Considerations
The California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and similar state laws (Virginia VCDPA, Colorado CPA, Connecticut CTDPA, and others) may apply to the use of advertising cookies and pixels on our site.
- Advertising cookies and pixels that enable cross-contextual behavioral advertising may constitute a "sale" or "sharing" of personal information under CCPA/CPRA.
- California residents have the right to opt out of the sale or sharing of their personal information, including via cookies used for targeted advertising.
- Residents of Virginia, Colorado, Connecticut, and other applicable states have similar rights to opt out of targeted advertising based on cookie data.
- We do not use cookies to infer sensitive personal information categories as defined under applicable state privacy laws.
- We do not knowingly use advertising cookies in connection with minors under the age of 16.
6. How to Manage Your Cookie Preferences
You have several options to control or limit how cookies are used on your device:
Cookie Banner
When you first visit smarter-senior.com, a cookie consent banner allows you to accept or decline non-essential cookies. You can revisit and update your preferences at any time by clicking the “Cookie Settings” link in the footer.
Browser Settings
Most browsers allow you to control cookies through their settings. You can typically find these under “Privacy,” “Security,” or “Content Settings.” Common options include:
- Block all cookies (note: this will break most websites).
- Block third-party cookies only (recommended minimum).
- Delete existing cookies from your device.
- Receive a notification each time a cookie is set.
Instructions for major browsers: Chrome, Firefox, Safari, Edge.
Opt Out of Advertising Networks
You can opt out of interest-based advertising directly through participating networks:
- Meta (Facebook/Instagram): visit facebook.com/adpreferences or use the Ad Choices icon in any Meta ad.
- Digital Advertising Alliance (DAA): visit optout.aboutads.info to opt out across multiple networks.
- Network Advertising Initiative (NAI): visit optout.networkadvertising.org.
Do Not Sell / Do Not Share
California residents and residents of other states with applicable privacy laws can opt out of the sale or sharing of personal information (including through advertising cookies) by visiting our Do Not Sell My Personal Information page or by contacting us at contact@smarter-senior.com.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our use of cookies, applicable law, or our business practices. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we use cookies.
8. Contact Us
If you have questions about this Cookie Policy or wish to exercise your privacy rights, please contact us:
SmarterSenior (a brand of RBP Corp)
251 Little Falls Drive, Wilmington, DE 19808, USA
Email: contact@smarter-senior.com
Privacy email: privacy@bpcorp.eu
Website: smarter-senior.com